![]() ![]() If you already have a personal Pinterest account, you can convert it to a Pinterest Business account without losing any of your Pins, boards, or followers you have previously compiled. Then, follow the instructions from step two below. If you’re creating a Pinterest Business account from scratch, simply register a Pinterest for Business account. Read the steps below to get started with selling on Pinterest. If you find that your potential customers are likely to be Pinterest users, it’s time to create a Pinterest Business account and set some marketing strategies in place. So how do you begin marketing on Pinterest? First, you must analyze if your target audience uses this social media platform. ![]() These statistics show that if you sell products that match Pinterest’s demographic, this social media platform can be a very profitable marketing channel for your brand. Nearly 70% of Pinterest users use this platform for purchase inspiration, and 41% of these users have an annual income of above $75,000. Is Pinterest a Worthy Online Marketing Channel? Other trendy categories include fashion, DIY projects, and ideas for special occasions.īusinesses that provide services, sell food or other products that match these categories use Pinterest to market their brands and drive traffic to their eCommerce websites. Pinterest is especially popular for food and drinks recipes, home decor, and travel. If a user finds a Pin inspiring and useful, they can save it to one of their boards and share it with their followers. These Pins get filtered and displayed depending on the search term a user will input into the search bar. Pinterest’s home page consists of an extensive collection of various Pins. These Pins get uploaded by people who want to share the content that they and others have produced. This content is either linked to a board on Pinterest or a website outside of the platform. In more detail, a Pin on Pinterest consists of a picture, video, or other type of content. It functions similarly to a mood board, in which users can create many public or private boards and save various “Pins” within them. Pinterest is a social media platform that hosts more than 470 million active users every month. Pro Tips to Grow Your Audience and Get Buyers From Pinterest.What Is Pinterest and How Does It Work?. ![]()
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